Welcome to my article “How to Use Google Trends & Other Tools to Find Trending Dropshipping Products”.
In the fast-paced world of dropshipping, selling the right product at the right time can mean the difference between raking in profits and collecting digital dust in your online store. With millions of products flooding the market, how do you separate a winning product from a one-hit-wonder? That’s where Google Trends and other powerful research tools come into play. These tools help you spot rising trends before they go mainstream, giving you a head start on the competition (and hopefully, fewer abandoned carts).
In this guide, we will break down how to use Google Trends and other research tools to find hot-selling dropshipping products. Whether you’re a newbie entrepreneur or a seasoned seller looking for your next winning product, these insights will help you make informed decisions—without playing the guessing game. So, grab your coffee (or energy drink, we don’t judge), and let’s dive in.
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Using Google Trends to Identify Market Demand
Imagine having a crystal ball that tells you which products people are searching for before they blow up in popularity. Well, Google Trends is the next best thing (minus the magical fog and eerie fortune-teller music). This free tool from Google lets you analyze search interest over time, helping you spot trending dropshipping products before the market gets saturated.
1. Understanding Google Trends (Without Feeling Like a Data Analyst)
Google Trends tracks what people are searching for on Google and presents it in easy-to-read graphs. Instead of just guessing whether “portable neck fans” will sell like crazy next summer, you can check real search data to see if interest is actually rising. The higher the search volume over time, the more potential the product has. And if the graph looks like a heart rate monitor that’s gone flat? Skip it—nobody’s buying.
2. Spotting Seasonal vs. Evergreen Products
Not all trends are created equal. Some products have seasonal spikes (think Christmas sweaters or Halloween LED masks), while others stay consistently in demand year-round (like phone cases or pet grooming tools). Google Trends helps you figure out when to sell a product, so you’re not trying to push winter gloves in the middle of July.
3. Comparing Product Variations for Better Decisions
Let’s say you’re considering selling “wireless earbuds”—but should you focus on Bluetooth earbuds, noise-canceling earbuds, or gaming earbuds? Google Trends lets you compare multiple search terms side by side, so you can see which product variation has the most demand. More demand = better sales potential (and fewer regrets).
4. Checking Regional Demand for Smarter Targeting
Thinking about running ads in India but unsure if your product will sell? Google Trends lets you break down search interest by country and even by state or city. If a product is trending in specific regions, you can focus your marketing efforts there instead of throwing money at ads that won’t convert.
5. Example: Finding a Winning Product in Action
Let’s put this into practice. Say you’ve heard about “smart water bottles”—but are they really trending? A quick search in Google Trends might show a rising interest over the past 12 months, with higher demand in the U.S. and Europe. That’s your cue to validate the product and start testing it before it becomes the next big thing.
Final Thoughts
Google Trends is like your dropshipping cheat code—it tells you what people actually want, so you don’t waste time on products nobody cares about. And the best part? It’s free. Use it to stay ahead of trends, avoid dead-end products, and launch winning items before your competitors even see them coming.
Finding Trending Products on AliExpress & Amazon Best Sellers
Google Trends is great for spotting overall market demand, but when it comes to finding actual products to sell, you need to dig deeper. That’s where AliExpress and Amazon Best Sellers come in. These platforms are like treasure maps—except instead of gold, they lead you to hot-selling products that customers are already buying. And the best part? You don’t need a PhD in e-commerce to figure them out.
1. AliExpress: A Dropshipper’s Goldmine
AliExpress isn’t just a marketplace—it’s the place where many dropshipping trends are born. Since most dropshippers source their products from here, keeping an eye on what’s trending can give you a first-mover advantage.
- Check the “Hot Selling” & “Trending” Sections – AliExpress literally tells you what’s trending. Go to the “Hot Selling” or “Flash Deals” section, and you’ll see products with high sales volume. If something is selling like crazy here, it’s likely already proven in the market.
- Sort by Orders & Reviews – Filter results by “Orders” to see the most purchased items. Anything with thousands of orders and a 4.5-star rating or higher is worth considering.
- Spy on Recent Orders – Click on a product and check the “Recent Orders” section. If a product is still getting a steady flow of new orders, that’s a green flag. If sales have dropped off, it might be a dying trend.
Pro Tip: Use AliExpress Dropshipping Center (a free tool inside AliExpress) to analyze product demand and see which items are currently trending among dropshippers.
2. Amazon Best Sellers: The Real Consumer Demand Indicator
Amazon is the biggest online marketplace in the world, so if a product is selling well here, it’s a strong indicator of demand. Luckily, Amazon does the hard work for us by updating its Best Sellers list every hour.
- Go to Amazon’s “Movers & Shakers” Section – This section shows the fastest-growing products based on sales rank. If an item suddenly jumps in popularity, it might be an emerging trend.
- Check “New Releases” for Fresh Trends – Products in this section are newly launched but already selling well. If you find something promising, you could be among the first dropshippers to market it.
- Look for Consistently High-Ranked Products – If a product stays in the Best Sellers list for weeks or months, it’s a solid, evergreen product (meaning demand isn’t just a temporary hype).
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3. Reading Between the (Customer) Lines
Finding trending products isn’t just about what’s selling—it’s also about understanding why customers love (or hate) a product.
- Read 3-Star Reviews – These are gold because they highlight both what people like and what they wish was better. This gives you ideas on how to market your product better or even find a supplier with a higher-quality version.
- Check Q&A Sections – See what potential buyers are asking. If many people are asking “Does this work for X?”, that’s a great marketing angle to target in your ads.
- Find Gaps in the Market – If people love a product but complain about slow shipping or lack of certain features, you can find a better supplier or position your store as a premium alternative.
Using EcomHunt, TrendHunter & Other Trend Discovery Platforms
Let’s be honest—guessing what product will go viral is a risky game. One day, banana slicers are flying off the shelves, and the next, it’s all about self-stirring mugs. Instead of relying on luck (or psychic abilities), why not use tools that track trending products in real time? That’s where platforms like EcomHunt, TrendHunter, and other trend discovery tools come in. These are like your personal product scouts, scanning the internet to find what’s hot before everyone else jumps on board.
1. EcomHunt: A Dropshipper’s Secret Weapon
EcomHunt is basically a cheat sheet for winning dropshipping products. It curates a list of hand-picked trending products that are already showing strong sales potential.
- Daily Updated Winning Products – No need to scroll endlessly through AliExpress—EcomHunt does the hard work and delivers the hottest products straight to you.
- Ad Copy, Targeting, and Analytics – EcomHunt doesn’t just give you products; it provides Facebook ad examples, target audience suggestions, and profit margins. That means you can launch faster with less guesswork.
- Competitor Insights – Want to see who’s already selling a product? EcomHunt lets you spy on stores running ads, so you can analyze their strategy and improve upon it.
Pro Tip: If a product has recent engagement on Facebook ads but isn’t yet overly saturated, it might be your next best-seller.
2. TrendHunter: Spot Trends Before They Go Mainstream
Unlike EcomHunt, which focuses on dropshipping-ready products, TrendHunter looks at consumer trends in general. It covers categories like tech gadgets, lifestyle products, and viral fads, making it a great early warning system for upcoming trends.
- Find Early-Stage Trends – TrendHunter spots products before they go viral, giving you a first-mover advantage.
- Explore Emerging Markets – Not sure if a niche is worth entering? TrendHunter provides deep insights on growing industries, from eco-friendly tech to smart home devices.
- Leverage Trend Reports – Their in-depth market analysis can help you predict which product categories will explode next.
3. Exploding Topics: The Underrated Goldmine
If you love getting ahead of the curve, Exploding Topics is your new best friend. It analyzes search trends across the web and identifies fast-growing keywords before they peak.
- Find Products Before They’re Everywhere – Unlike Google Trends, which shows already-popular topics, Exploding Topics reveals hidden gems that are just starting to gain momentum.
- Discover Niche Trends – Want to tap into a high-growth niche before your competitors? This tool identifies rising categories like smart kitchen gadgets, minimalist wallets, or unique pet products.
- Track Long-Term Growth – Some trends explode and die (RIP fidget spinners), while others grow steadily over time. This tool helps you distinguish between the two.
4. Pinterest & TikTok Trends: The Viral Factor
If there’s one place where product trends are born, it’s TikTok and Pinterest. These platforms are filled with viral products that people can’t stop buying.
- Check Pinterest Trends – Pinterest has a built-in Trends tool that shows rising product searches. If something is trending here, it’s usually about to go viral in e-commerce.
- Find Winning Products on TikTok – TikTok’s “Made Me Buy It” section is a goldmine for trending products. If influencers and everyday users are raving about a product, it’s already proven to convert.
Pro Tip: If a product is going viral on TikTok but isn’t yet heavily listed on AliExpress, you have a golden opportunity to capitalize before the market gets crowded.
Analyzing Competitor Ads & Facebook Ads Library
Want to know exactly what’s working for other successful dropshippers—without spending a dime on testing? The Facebook Ads Library is your secret weapon. Think of it as a spy tool that lets you peek into your competitors’ marketing strategies. Instead of blindly launching ads and hoping they work, you can analyze what’s already converting and use that insight to craft your own winning campaigns.
1. What Is Facebook Ads Library & Why Should You Care?
Facebook Ads Library is a public database where you can see every ad currently running on Facebook and Instagram. This means you can:
- Find out which products are trending by looking at ads that have been running for weeks or months (if an ad is still live, it’s probably making money).
- Analyze ad creatives, copy, and targeting strategies without wasting your own ad budget.
- Discover winning product angles by seeing how competitors position their offers.
Pro Tip: If a competitor has multiple variations of the same ad running, they’re likely testing which one performs best. Take notes.
2. How to Use Facebook Ads Library to Spy on Competitors
Here’s how to find the best-performing dropshipping ads in just a few steps:
- Go to Facebook Ads Library
- Select “All Ads” as the category.
- Type in a broad keyword related to your niche (e.g., “wireless earbuds” or “portable blender”).
- Look at active ads with high engagement (likes, shares, and comments indicate strong interest).
- Click on an ad to see the landing page—this tells you how competitors structure their funnels.
Pro Tip: If a store is running the same ad across multiple countries, they’ve likely found a winner.
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3. What to Look for in High-Performing Ads
Not all ads are created equal. Here’s how to separate the winners from the duds:
- Engagement Metrics – High likes, shares, and comments? That means the ad is resonating.
- Call-to-Action (CTA) – What’s driving clicks? Urgency-based CTAs like “Limited Stock – Order Now” often work well.
- Ad Format – Are they using videos, carousels, or single images? Video ads usually perform better, especially for problem-solving products.
- Offer & Discounts – Are they pushing BOGO (Buy One Get One), free shipping, or time-sensitive deals? These tactics boost conversions.
Pro Tip: If multiple stores are running ads for the same product, it’s a strong indicator that demand is high.
4. Reverse-Engineering Competitor Strategies
Once you’ve identified a winning ad, don’t just copy it—improve it. Here’s how:
- Check the landing page – Is it clean and persuasive? If not, you can build a better version to convert more visitors.
- Look at customer comments – Are buyers praising or complaining about the product? Use this info to refine your messaging.
- Tweak the ad creative – If all competitors are using the same type of video, test something different (e.g., a UGC-style ad or before-and-after demo).
- Identify targeting patterns – Are they running ads in specific countries or to certain demographics? This can guide your own targeting.
5. Expanding Beyond Facebook Ads Library
While Facebook Ads Library is a great starting point, don’t stop there. Other platforms also reveal what’s working in the market:
- TikTok Creative Center – Shows trending ads on TikTok. If a product is taking off on TikTok, it has huge viral potential.
- AdSpy & BigSpy – Paid tools that offer deep ad insights from Facebook, Instagram, and beyond. Useful for tracking high-performing ad trends.
- YouTube & Google Ads Transparency Center – Helps you analyze Google Shopping and YouTube video ads.
Using Google Keyword Planner & Other SEO Tools for Product Validation
You have found a product that looks promising—maybe it’s trending on AliExpress, Amazon, or TikTok. But before you go all in and spend money on ads, there’s one critical question to ask: Are people actually searching for it?
That’s where Google Keyword Planner (GKP) and other SEO tools come in. These tools let you validate demand by checking if people are actively Googling the product. Because let’s face it—if no one is searching for it, selling it will be like trying to sell ice to a penguin.
1. Google Keyword Planner: The Ultimate Demand Check
Google Keyword Planner is like a crystal ball for search trends. It shows how many people are searching for a product each month, helping you separate high-demand products from ones that’ll just gather digital dust.
How to Use Google Keyword Planner for Product Validation
- Go to Google Ads and open Keyword Planner (it’s free, but you’ll need a Google Ads account).
- Click on “Discover New Keywords” and type in product-related terms (e.g., “portable blender” or “smart posture corrector”).
- Look at the Average Monthly Searches – Anything above 10,000? That’s a solid demand signal. Anything under 500? Probably not worth your time.
- Check the Competition Level – If it says “High”, it means big brands are bidding on this keyword (which could make ads expensive). If it’s “Medium” or “Low”, you might have a chance to rank organically.
- Scroll down for Related Keywords – These can help you discover variations of the product people are also searching for.
Pro Tip: If a product has high search volume but low competition, you’ve found a potential goldmine!
2. Ubersuggest & Ahrefs: Going Beyond Google Keyword Planner
While Google Keyword Planner is great, it’s not the only game in town. Tools like Ubersuggest, Ahrefs, and SEMrush give you even deeper insights.
- Ubersuggest (Free & Paid) – Shows search volume, keyword trends, and competitor rankings.
- Ahrefs & SEMrush (Paid) – Helps you spy on competitors’ organic traffic and see which keywords are driving their sales.
- Google Trends (Free) – Lets you check if search interest is rising or falling over time.
Pro Tip: If Google Trends shows a rising search trend, and Ubersuggest confirms high search volume with low competition, you’re looking at a winning product idea.
3. Validating Long-Term Potential: Is It a Trend or a Fad?
Before committing to a product, you need to ask: Is this a long-term seller or just a quick trend?
- Seasonal vs. Evergreen Products – A keyword like “Halloween LED mask” might spike in October and disappear in November. But “ergonomic office chair” has steady demand year-round.
- Check Historical Trends – Use Google Trends to see if interest is rising, falling, or cyclical.
- Look at Related Searches – If people are searching for accessories or variations, it means the product has a strong ecosystem, making it a sustainable niche.
4. Using SEO Data to Optimize Your Dropshipping Store
Once you’ve validated a product, you can use SEO data to get free traffic and reduce ad spend.
- Optimize Product Titles & Descriptions – Include high-search-volume keywords in your product name (e.g., “Portable Blender for Smoothies – USB Rechargeable & Travel-Friendly”).
- Write SEO-Friendly Blog Content – A blog post like “Best Portable Blenders for Smoothies on the Go” can attract organic traffic and boost your store’s visibility.
- Use Keywords in Meta Descriptions & URLs – Google prioritizes pages that match user search intent, so optimize every part of your product page.
Pro Tip: Rank for long-tail keywords (e.g., “best portable blender under $50”) because they have lower competition and higher conversion rates.
Conclusion
Let’s be real—dropshipping success isn’t about luck. It’s not about throwing random products into a store and hoping one magically goes viral. The key to winning in this game is data-driven decision-making—and that’s exactly what we’ve covered in this guide.
Instead of guessing what might sell, you now have a step-by-step strategy to identify, validate, and capitalize on trending products before your competitors do. Google Trends, AliExpress Best Sellers, EcomHunt, Facebook Ads Library, and SEO tools aren’t just fancy tools—they’re your secret weapons for staying ahead of the curve.
Quick Recap of Your Winning Formula:
✅ Google Trends – Find out if interest in a product is rising or falling.
✅ AliExpress & Amazon Best Sellers – Spot products with high sales momentum.
✅ EcomHunt & TrendHunter – Discover products before they go mainstream.
✅ Facebook Ads Library – Spy on competitors’ ads and learn what’s converting.
✅ Google Keyword Planner – Validate demand and optimize for organic traffic.
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Bottom line? Stop making random product choices and start using data to sell what people actually want. By combining trending insights with demand validation, you’ll waste less money on ads, reduce guesswork, and scale your dropshipping business faster.
Now, go find your next winning product—before someone else does.
Thank you for reading my article “How to Use Google Trends & Other Tools to Find Trending Dropshipping Products” till the end. Hope it helped you. See you with another article.
